eCommerce & High-Traffic Websites
Your store knows who bought. What about everyone else?
Turn more anonymous website activity into an audience you can understand, segment and potentially re-engage.
The Problem
Your store captures buyers. Everyone else stays anonymous.
eCommerce platforms know who purchased. But product-page visitors, category visitors, returning visitors and anonymous traffic mostly disappear without joining a database you can understand, segment or re-engage.
Before Identifyly
With Identifyly
Use Cases
Where eCommerce & High-Traffic Websites loses reachable opportunities.
Eligible visitors who leave without becoming reachable — and the demand signals hiding inside existing traffic.
Product-Page Visitors
Someone views specific products but doesn't add to cart or purchase.
Category Visitors
Someone browses categories without converting into a known contact.
Returning Visitors
Someone returns repeatedly without ever joining a reachable audience.
Anonymous Traffic
A portion of eligible anonymous traffic can become a more attributable owned audience.
Database Growth
Add contacts to a previously plateaued owned database.
Behavior-Based Segmentation
Use website activity to segment audiences for potential re-engagement.
The Three Customer Lists
Every website creates three customer lists.
Identifyly is built for the second — and to recognize the third.
People who convert
The customers and leads your existing systems already capture.
People who visit and disappear
The primary Identifyly opportunity — eligible visitors who leave without becoming reachable.
People who come back
Past leads, customers and visitors returning with renewed interest.
Google Analytics vs Identifyly
Analytics tells you what happened.
Identifyly can help reveal who was behind eligible visits.
Google Analytics helps show
Identifyly can help reveal
Who did what — and what might be worth doing next?
The Economics
A portion of anonymous browsing can become an attributable audience.
For high-traffic stores, turning a portion of anonymous browsing into an audience you can understand and segment can matter — especially when a database has plateaued and owned-audience growth unlocks new re-engagement opportunities.
- Owned-audience growth from traffic you already generate
- Behavior-based segmentation for potential re-engagement
- A dedicated cohort can allow direct and assisted attribution
Proof
Real results, precisely stated.
Attribution is labeled on every result — direct, connected, or platform-reported.
Will Leather Goods
eCommerce / Retail / DTC
Thousands
Contacts Added
95%+
Retained to Engage
Identifyly added thousands of contacts to a previously plateaued eCommerce database. More than 95% of the added contacts remained in the database long enough to engage, and a dedicated Identifyly cohort inside Klaviyo allowed direct and assisted attribution.
Clear Choice
Home Improvement / High-Ticket Local Service
57
Early Identified Contacts
$187K
Reported Pipeline
Identifyly revealed existing home-improvement website activity without requiring additional advertising spend to generate that existing traffic. 57 early identified contacts and $187K in reported pipeline.
WebinarCon
Events / High-Ticket Offer
391
Visitors Identified
2
Reported $3,500 Sales
$7,000
Arithmetic Value
391 visitors identified. Two reported $3,500 ticket sales, producing an arithmetic value of $7,000.
How It Works
Reveal. Respond. Automate.
Identify your website visitors, follow up with the right opportunities, and build a system that turns interest into revenue.
Reveal
Who can be recognized?
Prioritize
What behavior suggests meaningful intent?
Recover
What appropriate next step can turn interest into opportunity?
What Identifyly Reveals
What can Identifyly actually reveal?
Available data varies by visitor and eligibility, but an identified visitor record can include far more than a name and email.
Available data varies by visitor, eligibility and data availability. Not every visitor can be identified, not every record contains every field, and not every identified visitor should be contacted.
See what you're missing
Who's visiting your website?
Your next customers may already be checking you out. Identify your website visitors and discover opportunities you're missing.
Not sure where your biggest opportunities are? Run Your Free Online Visibility Report
Website Traffic Value Calculator
How much could your existing website traffic be worth?
Use your own traffic and customer economics to model the opportunity — then we'll analyze what's actually happening online.
FAQ
Questions, answered.
Can Identifyly identify every website visitor?+
No. Identifyly reveals a portion of eligible US website visitors. Availability varies by visitor, eligibility, data availability, configuration, traffic and other technical factors.
What information is available?+
Where available, a record may include identity, contact, demographic, household, professional/firmographic and website-behavior information. Not every record contains every field, and availability varies by visitor and eligibility.
Do I need more website traffic?+
Not necessarily. Identifyly works on the traffic you already generate. The opportunity is recovering more value from eligible visitors who currently leave without becoming reachable.
Does this replace Google Analytics?+
No. Analytics helps tell you what happened. Identifyly can help reveal who was behind eligible visits. Together: who did what — and what might be worth doing next.
What happens after a visitor is identified?+
Appropriate visitor signals can be routed into your existing CRM, pipelines, alerts and follow-up workflows. Not every identified visitor should be contacted; businesses are responsible for lawful, appropriate use based on their industry, jurisdiction, consent configuration and outreach methods.
How quickly can we test it?+
Start with the $97 100 Visitor Proof. We install Identifyly on your website, verify tracking, and capture your first 100 eligible identified visitor records during the proof period — then review what we found with you.
Can Identifyly send these contacts to my email or SMS platform?+
Where supported, identified records can be routed into your existing CRM, audiences and automation. Activation channels (email, SMS, direct mail, ad audiences) are described only where current capabilities have been verified — confirm available integrations during onboarding.
Does this replace my eCommerce platform's customer data?+
No. Your store already knows who bought. Identifyly helps reveal a portion of the eligible visitors who didn't — turning more anonymous activity into an audience you can understand, segment and potentially re-engage.
Who It's For
Identifyly works across industries.
The same system — applied to the traffic each business already has.
You already earned the traffic.
Let's see who Identifyly can reveal for ecommerce & high-traffic websites.