How Identifyly Works
Turn anonymous website activity into opportunity you can act on.
Identifyly adds a recognition and revenue-recovery layer to the traffic you already have.
Analytics vs Identification
Analytics tells you what happened.
Identifyly helps reveal who was behind eligible visits.
Analytics can show
Identifyly can help reveal
Who + what they did = better context for what should happen next.
Identifyly works alongside your analytics — it doesn't replace them.
How Identifyly Works
From Anonymous Visitors to Revenue Opportunities.
Three steps. One powerful system.
See Who's Checking Out Your Business.
Identify your website visitors, discover their contact information, and see what they're interested in.
Jordan Avery
Director of Ops · Northwind Hospitality
jordan@northwindhospitality.com
(555) 014-8821
Austin, TX
Pages viewed
Illustrative sample — fictional identity details.
Don't Just Find Them. Follow Up.
We build your automated follow-up process, nurture sequence, and monthly newsletter so your marketing keeps moving.
Follow-up workflow
Visitor Identified
Reveal surfaces an eligible contact.
Contact Eligible for Outreach
Record reviewed for appropriate follow-up.
Nurture Sequence
A series of timed follow-up messages.
Monthly Newsletter
Consistent outreach that keeps you top of mind.
Illustrative follow-up sequence.
Put Your Revenue Recovery on Autopilot.
Connect your CRM, organize opportunities, and coordinate up to five outreach campaigns across the channels that fit your business.
Revenue Recovery
RunningCRM Pipeline
12 open
Email Campaigns
3 active
SMS Workflows
2 active
Manual Call Tasks
5 queued
Retargeting
Live
Direct Mail
Scheduled
Illustrative dashboard — up to five coordinated campaigns.
The full-system journey — not every plan includes every capability. Explore each step to see what's included.
The Underlying Process
What happens after you install it.
The full process behind Reveal → Respond → Automate.
Install
A lightweight Identifyly tag is installed and verified on your website.
Identify
A portion of eligible US visitors may be resolved into identifiable visitor records.
Enrich
Where available, visitor records may include identity, demographic, household, professional or firmographic information. Not every field is always available.
Understand
The visitor record is connected with website activity: pages viewed, visit history, returning behavior, traffic source and relevant page/offer activity.
Prioritize
Identifyly helps distinguish ordinary browsing from activity potentially worth evaluating — pricing pages, service pages, catering pages, repeat visits or high-value service interest.
Activate
Appropriate visitor signals can be routed into your CRM, pipelines, alerts, follow-up, audiences and automation. Route appropriate opportunities into your existing CRM and follow-up workflow.
Recover
The goal is not to chase everyone. It's to recognize useful demand earlier and create an appropriate path for acting on it.
What Identifyly Reveals
What can Identifyly actually reveal?
Available data varies by visitor and eligibility, but an identified visitor record can include far more than a name and email.
Available data varies by visitor, eligibility and data availability. Not every visitor can be identified, not every record contains every field, and not every identified visitor should be contacted.
Before / After
From anonymous to actionable.
Before Identifyly
After Identifyly
Real Results
Proof, not promises.
The Big Easy Oven + Tap
Restaurant / Catering / Hospitality · Kevin Ray, Owner
40
First 24 Hours
52
Under 48 Hours
208
First 7 Days
1,172
February 2026
31
Catering Prospects Segmented
The Big Easy already had website traffic. Identifyly helped reveal the people behind a portion of it — including 31 catering opportunities hiding inside existing demand.
Existing website traffic. No new advertising campaign was required to generate the traffic used in the initial visitor-identification test.
Will Leather Goods
eCommerce / Retail / DTC
Thousands
Contacts Added
95%+
Retained to Engage
Identifyly added thousands of contacts to a previously plateaued eCommerce database. More than 95% of the added contacts remained in the database long enough to engage, and a dedicated Identifyly cohort inside Klaviyo allowed direct and assisted attribution.
Clear Choice
Home Improvement / High-Ticket Local Service
57
Early Identified Contacts
$187K
Reported Pipeline
Identifyly revealed existing home-improvement website activity without requiring additional advertising spend to generate that existing traffic. 57 early identified contacts and $187K in reported pipeline.
From Identification to Recovery
Identification was the beginning — not the whole system.
$92,363 vs $79,191
February Sales
+$13,172 YoY · +16.6%
+435
Guests
+13.6%
+$2.26
Average Order Value
+6.9%
$4,000+
Catering
Weekly run rate
These broader business results should not be attributed to Identifyly alone. Identifyly made previously invisible demand visible; the connected system created ways to act on and monetize that demand.
Your Existing Marketing
Identifyly doesn't replace your marketing.
It helps you get more value from the attention you already created.
You may already have SEO, a Google Business Profile, paid ads, social, email and content generating attention. Identifyly adds recognition and recovery on top of that traffic.
Test it first
See what Identifyly finds on your traffic.
Start by revealing your website visitors — then decide how far you want to take it.
Want it running continuously?
Respond & Automate.
Move beyond identification into automated follow-up and a complete Revenue Recovery System — revealing, responding to and acting on the demand already reaching your website.
Responsible Use
Not every visitor can be identified. Not every visitor should be contacted.
Available data varies, and businesses are responsible for using visitor information lawfully and appropriately based on their industry, jurisdiction, consent configuration and outreach methods. This is informational, not legal advice.
- Not every visitor can be identified.
- Not every record includes every field.
- Not every identified visitor should be contacted.
FAQ
Questions, answered.
What exactly am I buying?+
A one-time $97 proof exercise where we install Identifyly on your website, verify tracking, and capture your first 100 eligible identified visitor records during the proof period — then review what we found with you. It's a proof, not a guarantee of customers.
Is this 100 leads?+
No. These are identified visitor signals — not guaranteed leads, buyers or customers. Not every visitor can be identified, and not every identified record should be contacted.
Does Identifyly identify every visitor?+
No. Identifyly reveals a portion of eligible US website visitors. Availability varies by visitor, eligibility, data availability, configuration, traffic and other technical factors.
How long does the Proof run?+
Up to 30 days. The proof period uses your existing website traffic to capture your first 100 eligible identified visitor records.
What if my website doesn't produce 100 eligible identified records in 30 days?+
We review what was captured, evaluate the available data, and determine the appropriate next step together. We do not promise an automatic refund or replacement records — the proof is a test using your actual traffic.
Do I need to run ads?+
No. The proof uses the traffic already reaching your website. No new advertising campaign is required to generate the traffic used in the proof.
Do I need a new website?+
No. Identifyly is installed on your existing website and works with the traffic you already generate.
What information may be available in a record?+
Where available, a record may include identity, contact, demographic, household, professional/firmographic and website-behavior information. Not every record contains every field, and availability varies by visitor and eligibility.
Should I contact everyone Identifyly identifies?+
No. Not every identified visitor should be contacted. Businesses are responsible for lawful and appropriate use based on their industry, jurisdiction, consent configuration and outreach methods.
Does this replace my CRM?+
No. Identifyly routes appropriate opportunities into the CRM and follow-up workflows you already use.
What happens after the Proof?+
If the data reveals meaningful opportunity, you can move into the Revenue Recovery System. If it does not appear to be a high-priority opportunity, the Proof Review should say so — we are testing whether the opportunity is meaningful, not forcing every customer into the recurring system.
Is the $97 applied toward the full system?+
If you upgrade to the Revenue Recovery System within 7 days of your Proof Review, we apply your $97 toward Revenue Recovery Activation.
How quickly can we start?+
After purchase, we coordinate installation and tracking verification with you. Most proofs begin shortly after the Identifyly tag is installed and verified on your website.
What about privacy and responsible use?+
Identifyly provides identity-resolution and website-behavior capabilities. Available data varies, and businesses are responsible for using visitor information lawfully and appropriately based on their industry, jurisdiction, consent configuration and outreach methods. This is informational, not legal advice.
You already earned the traffic.
Let's see who Identifyly can reveal.