Mastering Business Growth with Jimmy and Jonny: AI, Marketing, and Community Engagement.
Join Jimmy Bornamann and Jonathan Munsell as they share invaluable tips and strategies for building and growing a successful business.
From leveraging AI technology in marketing automation and CRM to rebranding efforts with Identifily, they cover essential tactics for identifying and engaging potential clients.
Learn about their extensive experience, marketing audits, and the importance of building a community for business success.
Don't miss this episode filled with actionable insights to enhance your business efficiency and drive growth!
00:00 Introduction to the Jimmy and Jonny Show
00:30 Meet Your Hosts: Jimmy and Jonny
00:48 Current Projects and Marketing Strategies
01:10 Identifyly 100 FREE Leads Offer
01:30 Rebranding and AI Technology
04:00 Community and Membership Benefits
09:46 The Power of AI in Business
15:18 Visitor Identification and Engagement
16:36 Reviving Old Data with AI
17:19 Classic Marketing Techniques
17:51 Effective Database Reactivation
18:29 Engaging Website Visitors
20:13 Advanced Marketing Automation
25:32 Mapping and Analyzing Data
26:24 Reputation and Reviews Management
27:04 E-commerce Cart Abandonment Solutions
28:12 The Power of Remarketing
31:10 Final Thoughts and Community Engagement
In this discussion, we explore the potential of transforming your business by identifying visitors to your website even without them actively providing any information.
Through the power of 'Lead Lightning' and a tool to track your website's visitors, businesses can effectively tailor their marketing approach to users based on their site interactions.
The system allows companies to not only engage with direct marketing but also facilitate personalized communication by understanding user behavior on their website.
The discussion ends with the anticipation of employing marketing automation and strategic instant follow-up for effective online marketing.
00:02 Introduction to a Revolutionary Marketing Tool
00:31 Excitement Over a New Marketing Discovery
01:04 The Importance of Websites in Marketing
01:47 The Challenge of Converting Website Visitors
02:17 A Game-Changing Solution: Identifying Website Visitors
03:17 The Power of Personalized Marketing
05:32 The Impact of Instantaneous Marketing Automation
06:02 The Potential of Direct Mail Marketing
07:32 The Advantage of Remarketing
07:53 The Simplicity of the New Marketing Tool
08:18 The Need for Easy Implementation
08:29 The Benefit of Specific Pixels for Different Pages
09:26 Conclusion: The Power of Adding One Piece to Your Marketing Strategy
In this video, we introduce you to the revolutionary website visitor identification technology, Lead Lightning.
This is a vital tool for business owners who want to increase their business productivity and leads. The video explains how Lead Lightning works, its benefits over traditional SEO, Facebook marketing, and Google Ads, and illustrates its effectiveness using real-life examples.
The technology readily identifies website visitors, tracks emails, handles lead management, and even creates 'lightning hot lists'.
This goes beyond traditional marketing to really become a game-changer. In addition, we also cover the cost and how to set up Lead Lightning on your website.
00:00 Introduction to Lead Lightning
00:26 Who Can Benefit from Lead Lightning?
00:57 Comparing Lead Lightning with SEO and Facebook Marketing
02:12 The Struggles of Traditional Lead Generation
02:37 The Freedom Formula and the Power of Lead Lightning
04:03 Understanding the Lead Lightning Pixel
06:53 The Benefits of Using Lead Lightning
07:53 Pricing and Packages of Lead Lightning
09:52 Booking a Demo and Final Thoughts
TIPS AND USE CASES
In this video, Jonathan Munsell, our host, explores the essential steps to optimize the use of visitor identification software to generate leads and boost conversions.
Covering different sectors, including automotive eCommerce, real estate, agencies, and hospitality, he explains how to more effectively utilize customer data and gives several specific use cases.
He emphasizes the benefit of sending targeted marketing campaigns and shares case studies to support his point.
Viewers can also gain insights on improving their overall marketing strategy, optimizing the searchability of their website, and significantly boosting revenues.
Jonathan extends an invitation to viewers to book a consultation and discover how these practices can be tailored to their specific business.
00:03 Introduction to Visitor Identification
00:32 How to Use Visitor Identification Data
01:01 USE CASE: Automotive
01:39 USE CASE: E-Commerce, Retail and Luxury Brands
02:16 Understanding Your Audience: Family and Income
02:51 Data Management and Lead Conversion
04:59 USE CASE: Health or Senior Services
05:16 USE CASE: Real Estate or Home Improvement
05:20 Targeting Potential Customers in Real Estate
05:28 Maximizing Profits and Customer Segmentation
07:01 Building Alliances and Partnerships
07:53 USE CASE: Publishing / Content Creators
08:53 USE CASE: Agency and Affiliate Opportunities
10:16 USE CASE: Hospitality Industry: Restaurants, Hotels and Travel Tourism
12:05 How this changes marketing...
14:31 USE CASE: Restaurant Deep Dive
16:03 LIVE DEMO: Restaurant Marketing Audit and Improvements
20:51 Conclusion: The Power of Visitor Identification
Turn site visits into prospects
Our data platform helps identify 5x more leads from your anonymous website traffic.
Prospects into customers
Spot buying signals and know which leads are interested so you can take advantage of a hot opportunity again.
Customers into repeat business
Know when existing customers are back in the market with our advanced tracking and real-time notifications.
Just a few key data points Lead Lightning provides:
Name of a person visiting your website
Professional or personal email address
Job title
Phone number
LinkedIn profile
Location
Company name
Company contact details
Company industry
Company size
Real-time anonymous website visitors identification
Detailed visitor information, including company name, industry, location, and online behavior data
Automatic lead generation and audience segmentation for improved targeting
Enhanced custom audience management for precise sales and marketing strategies
Direct integration with your preferred marketing and sales platforms via Zapier
Lead Lightnings’s website visitors tracker not only turns site visits into prospects but also enables you to create custom audiences using a wide range of filters. Seamlessly connect these audiences to your marketing and sales services through Zapier.
Additionally, Lead Lightning overlays this data with your email interactions, delivering a complete prospect overview. So now you can identify your most engaged prospects and have the tools needed to communicate with them successfully.
Lead Lightning’s website visitors tracker not only turns site visits into prospects but also enables you to create custom audiences using a wide range of filters. Seamlessly connect these audiences to our marketing and sales software directly or 3rd party software through Zapier.
Additionally, Lead Lightning overlays this data with your email interactions, delivering a complete prospect overview. So now you can identify your most engaged prospects and have the tools needed to communicate with them successfully.
Lead Lightning helps improve sales efforts by providing actionable sales leads and enhancing sales prospecting efficiency.
Identify hidden sales opportunities with Lead Lightning, target B2C & B2B customers, and improve engagement strategy. Our platform makes it easier to connect with your prospects and turn them into loyal customers.
With Lead Lightning, you will know who is visiting your website and who is interacting with your emails.
The key to successful sales and marketing is having a deep understanding of your potential buyers. That is why our powerful data analysis platform combines your identified site visits data and email interactions data to help you find your most engaged list of prospects.
With Lead Lightning, you can identify anonymous website visitors, segment users, and enrich their profiles with relevant information,all in one place.
Lead Lightning empowers you to discover valuable insights and unleash the full potential of your marketing and sales data. Get crucial insights into your prospects and customers, including their company information, contact and professional details.
See email and proposal engagement, identify high-value leads for retargeting, and convert email signature space into a banner promotion to sell your products and services.
Leverage our data platform to take your marketing and sales efforts to the next level.
Are you tired of missing out on opportunities?
With Lead Lightning, you can identify and reconnect with potential customers who have shown interest in your product or service.
Our Back-in-market Alerts provide real-time notifications when customers engage with your emails.
With Lead Lightning, you’ll never miss a potential sale.
We’re tracking who visits your website and enriching their profiles. This dataset is matched with your email, highlighting where there is overlap between your website traffic and email interactions, providing you with the valuable insights you need to close your next deal.
Website visitors are identified and matched using an identity resolution graph from a leading US data cooperative to provide demographic and firmographic data.
An identity resolution graph is a collection of data that links multiple identifiers or touch points of a specific user or entity across various devices, channels, and platforms. It helps companies and marketers to create a unified view of an individual or a household across different interactions, devices, and platforms. By consolidating data from various sources, an identity graph provides a more comprehensive and accurate representation of an individual's behavior and preferences.
Identity resolution graphs are commonly used in digital marketing, where they help to improve targeting, segmentation, and attribution.
The cooperative was built from a model where billions of consumed signals are received from its members daily to deliver the culmination of useful data. The Co-Op ecosystem was created to ensure fixed-priced access to undisrupted data and services with no dependencies on traditional 3rd party suppliers.
Short Explanation for 1 & 2: The data comes from a US data cooperative of companies that have banded together to provide unified data at a fixed price across different interactions, devices, and platforms using a method that links data together by multiple identifiers or touch points.
For privacy reasons we cannot share company names, but the member’s categories include:
Email service providers
Account based marketing
Demand side online ad platform
Supply side online ad platform
Sales lead accelerators
Marketing automation
Data sourced through the co-op is better because:
It is data that is in active use and updated with corrections daily, rather than sourced from sources that quickly become out-of-date.
The data is under active development and the co-operative continues to grow so sources and additional data points are frequently added.
The identity graph allows for connection of data points together that could otherwise be hidden.
All data is stored in the United States:
Member Co-Op data is stored in the AWS cloud.
Lead Lightning data is stored in the Microsoft Azure cloud.
CCPA compliance: A set of privacy rules and standards that covered entities need to follow to protect the personal information of California residents.
GDPR aligned: At its core, GDPR Compliance means an organization that falls within the scope of the General Data Protection Regulation (GDPR) meets the requirements for properly handling personal data as defined in the law.
NIST 800 standards implemented: Is the National Institute of Standards and Technology at the U.S. Department of Commerce. The NIST Cybersecurity Framework helps businesses of all sizes better understand, manage, and reduce their cybersecurity risk and protect their networks and data.
We provide you with all the necessary Privacy Policy language for your site.
Schedule customizable notifications for whenever you get new reviews, or on a cadence you determine.
Easily and quickly manage dissatisfied customers before they leave you a harmful online review.
Use customer testimonials to get new customers
Utilizing cutting-edge database and web technology, you can provide your customers with the service, rewards, and benefits of an easy-to-use, professional program previously available only to companies with big budgets!
Our coaching program is a meaningful and useful experience that produces rapid results. Access is limited, you have to be the right person. There is an application and approval process.
The best platform to manage a Business's Growth, Lead generation, Sales Process, Follow-up, Two-way Communication, Pipeline, Automated Scheduling, Sales Funnels, Social Media Posting, Reviews and So Much More...
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