Website Visitor Identification
What is website visitor identification?
The short answer
Website visitor identification is technology designed to help businesses recognize a portion of otherwise anonymous website visitors and connect eligible visits with available identity or profile information.
Traditional analytics may tell you what pages were viewed, where traffic came from, and what actions occurred. Visitor identification can add another layer: who may have been behind an eligible visit, and what they did on the website.
It does not identify every visitor, and an identified visitor is not automatically a lead, buyer or customer. Availability varies by visitor, eligibility, data availability, configuration and other factors.
The Mechanism
Reveal. Respond. Automate.
Identify your website visitors, follow up automatically, and recover more revenue opportunities.
Reveal
Identify your website visitors and see what they're interested in.
Respond
Automatically follow up with the right opportunities.
Automate
Build your complete Revenue Recovery System.
Reveal
Who can be recognized?
Prioritize
What behavior suggests meaningful intent?
Recover
What appropriate next step can turn interest into opportunity?
What Identifyly Reveals
What can Identifyly actually reveal?
Available data varies by visitor and eligibility, but an identified visitor record can include far more than a name and email.
Available data varies by visitor, eligibility and data availability. Not every visitor can be identified, not every record contains every field, and not every identified visitor should be contacted.
Analytics vs Identification
Analytics tells you what happened.
Identifyly can help reveal who was behind eligible visits.
Who did what — and what might be worth doing next?
Identifyly works alongside your analytics — it doesn't replace them. Read the full comparison →
Website Traffic Value Calculator
How much could your existing website traffic be worth?
Use your own traffic and customer economics to model the opportunity — then we'll analyze what's actually happening online.
See what you're missing
Who's visiting your website?
Your next customers may already be checking you out. Identify your website visitors and discover opportunities you're missing.
Not sure where your biggest opportunities are? Run Your Free Online Visibility Report
FAQ
Questions, answered.
Can Identifyly identify every website visitor?+
No. Identifyly reveals a portion of eligible US website visitors. Identification depends on visitor eligibility, available data, traffic characteristics, consent/configuration, technology and other factors. Not every identified record contains every field.
What information can website visitor identification reveal?+
Where available, a record may include identity, contact, demographic, household, professional or firmographic information, plus website activity such as pages viewed, visit history and returning-visitor observations. Availability varies by visitor and eligibility — not every record contains every field.
Does website visitor identification replace Google Analytics?+
No. Analytics helps tell you what happened — sessions, traffic sources, pageviews, conversion events. Visitor identification can help reveal who was behind eligible visits. Together: who did what, and what might be worth doing next.
Is an identified visitor automatically a lead or customer?+
No. An identified visitor is a visitor signal, not automatically a lead, buyer, customer, appointment or sale. Businesses are responsible for lawful, appropriate use based on their industry, jurisdiction, consent configuration and outreach methods.
How quickly can I test website visitor identification?+
Start with the Identifyly 100 Visitor Proof ($97 one time). Identifyly is installed on your website, tracking is verified, and your first 100 eligible identified visitor records are captured during the proof period — then reviewed with you.
Learn
Keep exploring.
More high-intent answers about website visitor identification.