Identifyly Case Study · Restaurant + Catering
208 website visitors identified in 7 days. 1,172 in February.
The Big Easy already had website traffic. The problem was that much of the buying activity disappeared without becoming visible. Identifyly changed that.
40
First 24 Hours
52
Under 48 Hours
208
First 7 Days
1,172
February 2026
31
Catering Prospects Segmented
Kevin Ray · Owner · The Big Easy Oven + Tap
The Problem
The traffic was already there.
People were already visiting the website and researching the restaurant, menus, catering and related information. Traditional analytics could show activity — but much of that activity remained anonymous and disappeared if the visitor did not call, order, book or complete a form.
Before Identifyly
With Identifyly
What Changed
Identifyly added the recognition layer.
Eligible visitors could now be recognized, with available identity data and page-level intent context routed into CRM and segmentation for appropriate follow-up.
The First 7 Days
No new ad campaign was required.
Identifyly was revealing activity that was already happening.
40
First 24 Hours
52
Under 48 Hours
208
First 7 Days
These are identified visitor signals — not guaranteed customers, leads or buyers.
One Month Later
The signal got bigger.
1,172
Identified Visitors
31
Catering Prospects Segmented
A dinner guest and someone researching a catered event may have dramatically different commercial value and intent. The point isn't simply knowing who visited — the bigger opportunity is understanding what they appeared interested in.
From Identification to Revenue Architecture
Identification was the beginning — not the whole system.
Identifyly created visibility. The broader connected implementation also included catering pipeline, automated follow-up, loyalty, direct-response marketing, CRM and recurring optimization.
$92,363 vs $79,191
February Sales
+$13,172 YoY · +16.6%
+435
Guests
+13.6%
+$2.26
Average Order Value
+6.9%
$4,000+
Catering
Weekly run rate
These broader business results should not be attributed to Identifyly alone. Identifyly made previously invisible demand visible; the connected system created ways to act on and monetize that demand.
The Big Lesson
You may not need more traffic first.
If people are already finding your website, the first question shouldn't always be "How do we buy more clicks?" Sometimes the better question is: "What is happening to the people already showing up?"
Reveal
Who can be recognized?
Prioritize
What behavior suggests meaningful intent?
Recover
What appropriate next step can turn interest into opportunity?
Test It Yourself
What would Identifyly find on your website?
Not sure visitor identification is your biggest opportunity yet? Run the Free Online Visibility Report
What these results do — and don't — mean.
- • Identifyly can help reveal a portion of eligible website visitors.
- • Not every visitor becomes identifiable.
- • Not every record is a qualified lead.
- • Not every identified visitor should be contacted.
- • Not every identified visitor will respond.
- • Not every opportunity becomes a sale.
- • Not every business will reproduce these results.
Individual results vary. Identification does not guarantee contact availability, response, appointment, sale or revenue. Results depend on traffic, visitor eligibility, data availability, offer, pricing, follow-up, sales process, market, implementation, consent configuration and other factors.